Amazon is taking steps to improve the customer experience for its shoppers. The company recently announced a new feature that will warn customers if the product they are about to purchase has been returned by other customers.
The new "Returns Tag" feature is meant to help customers make informed decisions about their purchases. It currently appears on a limited number of products on the Amazon website, right on the product page.
The feature has part of Amazon's effort to reduce the number of returns and increase customer satisfaction by providing them with the information they need even before their purchases. Read more below!
How Does the Amazon "Returns Tag" Work?
The "Returns Tag" is displayed on the product page, next to the "Add to Cart" button, and shows the number of the product's returns. It provides customers with a warnin, then, when customers click on the "Returns Tag" button, they are taken to a page that provides more information about the product and its returns, with:
- a detailed breakdown of the number of returns;
- the reasons for the returns; and
- the average time it took for the product to be returned.
Therefore, the feature increases customer satisfaction, being beneficial for both customers and sellers and saving time and money.
What are the Benefits of the Amazon "Returns Tag"?
For customers, the tag provides the information they need to decide on their purchase. For sellers, the "Returns Tag" helps to reduce the number of returns, and the amount of time and effort spent dealing with this part of the job.
The "Returns Tag" feature is part of Amazon's ongoing efforts to improve the customer experience. The company has also introduced other features, such as "Free Returns" and "No Questions Asked" returns to make the returns process more accessible and convenient for customers. Have you tried any of them already?