Shopping cart with a rising bar and arrow graph, symbolizing increased retail sales in March despite consumer pessimism.

March witnessed a surprising 1.4% rise in retail sales, showcasing a greater than expected consumer spending. In spite of tariffs fear,, the latest data released by the Commerce Department reveals significant market demand.

Retail Sales Performance

The advanced estimate indicates a 1.4% increase in retail sales for March, exceeding the Dow Jones forecast of 1.2%. This growth marks a notable acceleration compared to February's modest 0.2% increase, representing the largest monthly rise since January 2023.

On a year-over-year basis, retail sales improved by 4.6%, according to figures adjusted for seasonal variations but not accounting for inflation. When excluding auto sales, retail figures still reflect resilience, with a 0.5% increase, outpacing the anticipated 0.3% growth.

Sector-Specific Drivers Of Growth

Sales at motor vehicle and parts dealers surged by an impressive 5.3%, illustrating heightened consumer engagement. Other sectors that reported positive trends include:

  • Sporting goods, hobby, and music stores recorded a 2.4% rise.
  • Building material and garden supply stores saw a 3.3% increase.
  • Foodservice and drinking establishments experienced a 1.8% growth.

Conversely, gasoline stations encountered a 2.5% decline in sales, a phenomenon linked to lower fuel prices throughout the month.

Strong Sales Amid Weak Consumer Sentiment

Despite the encouraging retail figures, consumer sentiment remains cautious. Recent polls reveal mounting concerns about tariffs and their potential economic repercussions, fueling fears of a recession and rising prices.

The University of Michigan's consumer sentiment survey recorded its second-lowest score in history, with inflation expectations reaching levels not seen since 1981.

Chris Rupkey, chief economist, characterized March's retail sales as "blow out numbers", suggesting that consumers may be preemptively buying in anticipation of future price increases, akin to behavior observed during a major clearance sale.

Market Reactions To Retail Sales Increase

The stock market's response to the retail sales results was relatively subdued, with minor declines in futures and a rise in longer-term Treasury yields, indicating that investors are concentrating on broader economic trends rather than specific retail performance.